"Communication Management" ed. by František Pollák, Jakub Soviar, Roman Vavrek

This volume written by scholars researching various areas of marketing and management sciences. It presents several issues of marketing management within the limits of marketing communication.

Starting from the issue of communication channels and basic sensory apparatus for processing information and stimuli, the book continues with a description of the issue of social media in the time of accelerated digitization. The last chapter introduces the reader to the issue of marketing communication in a sharply non-standard environment. The topic itself creates the opportunity to seek qualitative knowledge for future in-depth research into the impact of the COVID-19 pandemic on both national and transnational economies.

Contents
1. Communication Channels
2. Sensory Marketing
3. Communication through Social Media: Fake or Reality
4. Using Social Media for the Development of Civic Engagement and Local Governance
5. The Use of Videoconferencing in Higher Education
6. Digital Economy in the Post-COVID Period: Changes, Communication Processes and Development Prospects
7. Ethics and the Prospect of E-Commerce Platforms in Doing Business in Nigeria
8. Integrative Activities with Suppliers and Customers to Achieve Supply Chain Integration
9. Marketing Communications in Health Care Institutions


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