Social Big Data Analytics: Practices, Techniques, and Applications by Bilal Abu-Salih
English | EPUB | 2021 | 226 Pages | ISBN : 9813366516 | 24.1 MB
This book focuses on data and how modern business firms use social data, specifically Online Social Networks (OSNs) incorporated as part of the infrastructure for a number of emerging applications such as personalized recommendation systems, opinion analysis, expertise retrieval, and computational advertising. This book identifies how in such applications, social data offers a plethora of benefits to enhance the decision making process.