![Beam, Straight Up: The Bold Story of the First Family of Bourbon [Audiobook]](https://pixhost.icu/avaxhome/f8/e2/00a9e2f8_medium.jpg)
Beam, Straight Up: The Bold Story of the First Family of Bourbon [Audiobook]
![Beam, Straight Up: The Bold Story of the First Family of Bourbon [Audiobook]](https://pixhost.icu/avaxhome/f8/e2/00a9e2f8.jpg)
Beam, Straight Up: The Bold Story of the First Family of Bourbon [Audiobook]
English | July 27, 2020 | ASIN: B08DC5X54Z | M4B@64 kbps | 4h 34m | 128 MB
Authors: Fred Noe, Jim Kokoris | Narrator: Nick Sullivan
English | July 27, 2020 | ASIN: B08DC5X54Z | M4B@64 kbps | 4h 34m | 128 MB
Authors: Fred Noe, Jim Kokoris | Narrator: Nick Sullivan
An insider's look at the Jim Beam brand, from a seventh-generation master distiller
Written by the seventh-generation Beam family member and master distiller Frederick Booker Noe III, Beam, Straight Up is the first audiobook by a Beam, the family behind the 217-year whiskey dynasty and makers of one of the world's best-selling bourbons. This audiobook features family history and the evolution of bourbon, including Fred's storied youth "growing up Beam" in Bardstown, Kentucky; his transition from the bottling line to renowned global bourbon ambassador; and his valuable business insights on how to maintain and grow a revered brand.
- Includes details of Fred Noe's life on the road, spreading the bourbon gospel.
- Describes Fred's journey to becoming the face of one of America's most iconic brands.
- Shares a simple primer on how bourbon is made.
- Offers cocktail and food recipes.
For anyone wanting a behind the scenes look at Jim Beam and an understanding of the bourbon industry, Beam, Straight Up will detail the family business,and its role in helping to shape it.