«Disruptive Innovation Explained» by Can Akdeniz, Introbooks Team

Disruptive innovation is a popular and powerful concept in the business world – and one that any businessperson should become familiar with if they intend to stay at the forefront of their industry. This book offers a detailed discussion of disruptive innovation – what it is, how the term evolved, who created it, and why some people disagree with the theory. This book contains: What is disruptive innovation? Disruptive innovation: history of a concept Innovators Dilemma Everyday Examples What disruptive innovation means for a business.