The New Elite: Inside the Minds of the Truly Wealthy

We are all fascinated by them–that enigmatic class of people often referred to as the rich. With all the emphasis on the rich and famous in America, we would think we know everything about them. In reality, very few of us truly understand those who make up the very wealthiest Americans–those with liquid assets of $5 million or more. What is this new class of people and how did they get that way?

In The New Elite, the authors reveal what motivates our country's most powerful and influential class, what they want, where they shop, and how they really spend their money. With candor and unique insight, they reveal that the people who drive our economy are not Ivy league- educated, luxury-seeking socialites.

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