Digital Strategy Framework: A Practical Guide for Business Incumbents

Most of the global incumbents have embarked on the digital transformation journey. But only a few have a clear direction of where they are heading and what they are doing. Some of them rush through the transformation too fast. As a result, they miss out on some critical steps. Some of them move too slow. As a result, they are late to the market than their competitors. As per a recent study by McKinsey, 70 percent of digital transformation projects fail. A large portion of this 70 percent comprises the incumbents. There are several reasons for failure. One of them is a lack of clear and concrete Digital Strategy.
Digital Strategy is a prerequisite to Digital Transformation. It comprises two phases:
Strategy Creation



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