Intimate Capitalism

The book explores the concept of ‘intimate capitalism’ within the context of the rising cultural and creative industries. The assimilation of culture with capitalism has produced a mass culture that socialises people with the culture of capitalism, effectively domesticating and controlling the masses by establishing an intimate relationship between labor and working conditions. Intimate capitalism is a new form of capitalism where workers invest their labor and work overtime due to an affective connection to the cultural product they are working on or an intimacy with the cultural working conditions. It critically examines the narratives surrounding the creative economy, as well as digital innovations within cultural industries, to highlight how they are reinforcing and perpetuating exploitative working conditions. The erosion of workers’ rights under intimate capitalism is examined to show how cultural industries seek to dominate the lives of those working within them, leading to an increased commodification of culture and institutionalisation of creative assets in the name of economic growth and development.