Automotive Search Marketing: A Car Dealer's Guide to Google

A detailed account of the latest and greatest in online marketing strategies for car dealers looking to take their digital marketing to the next level.

• Learn what it takes to plan and implement a search marketing strategy using the latest techniques to maximize your ROI.
• Detailed description of Google ranking signals to help you improve your SEO and jumpstart your organic search traffic.
• Learn advanced PPC implementations to revamp your Google Ads campaigns and increase your business immediately.
• Leading digital marketer explains how to select an advertising agency, evaluate performance, and continuously optimize your campaigns.

A must-have for car dealers looking to increase the effectiveness of their digital marketing. Alex Melen uses his three-decades of digital marketing expertise to provide car dealers with the knowledge they need to optimize their online marketing and sell more cars in a highly competitive market.