Creating A Professional Linkedin Profile 2022

A professional LinkedIn Profile is the foundation to creating success using LinkedIn.

What you'll learn
Create an understanding of the importance of a Professional LinkedIn Profile in business today.
Become knowledgeable about using the right keywords in your LinkedIn Profile.
Begin to develop clarity of who your target audience is.
Be introduced to the key areas of your LinkedIn Profile and how to use them.
Requirements
You will need to be able to use a web browser and you will need a LinkedIn account.
Description
As of 08/23/22, there were more than 850 million people with LinkedIn Profiles. LinkedIn continues to be the #1 Professional Networking Social Media site globally.However many LinkedIn Profiles are still built without focus, purpose, or clear goals in mind. Very few LinkedIn Members create their LinkedIn Profiles using their most important keywords and with their target audience, i.e. most important viewers, in mind.I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully writes the content focused on their target audience using keywords and stories relevant to who they are today and what they do relevant to their target audience.This course was created to guide you on building your Professional LinkedIn Profile and positioning yourself better than your peers and/or competitors on LinkedIn. Doing so is important to creating real business value using LinkedIn as a business tool.In this course, we will discuss the key tactics and styles of building a Professional LinkedIn Profile, including the best practices of using many of the key areas of a LinkedIn Profile.I will share my own experiences and successes in building a LinkedIn Profile that is often found on the first page of a Google Search and how I make this happen. You will discover the importance of ensuring the content is written using words and phrases that resonate with your target audience and how to do this. We will discuss tactics for building your keyword list and then how to incorporate those phrases/words in your content.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 Introducing the Instructor

Lecture 3 What is LinkedIn really?

Lecture 4 What is a Professional LinkedIn Profile?

Lecture 5 Who should have a Professional LinkedIn Profile?

Section 2: LinkedIn Profile Overview

Lecture 6 Getting Started

Lecture 7 Focusing on your Target Audience

Lecture 8 Using the Keywords and Phrases that resonate with your target audience.

Lecture 9 Write your LinkedIn Profile in your style

Lecture 10 Top 10 LinkedIn Profile Best Practices

Lecture 11 Introduction to the Top Areas of a Professional LinkedIn Profile

Section 3: LinkedIn Profile Section Management (Live View)

Lecture 12 LinkedIn Profile Intro Card

Lecture 13 LinkedIn Profile Contact Information Section

Lecture 14 Your LinkedIn Profile Services Page

Lecture 15 Introduction to the Analytics and Resources Tab

Lecture 16 Introduction to using Creator Mode

Lecture 17 LinkedIn Profile Featured Section

Lecture 18 A quick introduction into the Activity Tab of your LinkedIn Profile

Lecture 19 Creating your LinkedIn Profile About Section

Lecture 20 Adding your Work Experience to your LinkedIn Profile

Lecture 21 Adding your Education Experiences to your LinkedIn Profile

Lecture 22 We discuss adding your Licenses & Certifications to your LinkedIn Profile

Lecture 23 Adding Volunteer experiences to your LinkedIn Profile

Lecture 24 Adding your Skills to your LinkedIn Profile

Lecture 25 Requesting and Adding LinkedIn Recommendations to your LinkedIn Profile

Lecture 26 Adding Publications to your LinkedIn Profile

Lecture 27 Additional Sections available for your LinkedIn Profile

Lecture 28 Testing the Keyword Richness of your Professional LinkedIn Profile

Lecture 29 Closing Remarks

Section 4: Course Quiz

Section 5: Additional Resources

Lecture 30 Additional Resources

Business Professionals who want to stand out online.,Business Developers who want their target audience to see they are authorities in their space.,Job Seekers who want to be seen as quality candidates to hiring managers and recruiters.,Business Executives who want to build a stronger online presence in their industry