Data-Driven Decisions: Mastering Market Research Strategies

Gain the skills to leverage AI for smarter marketing decisions: trends and strategies for complete 360 degree views.

What you'll learn

Learn how to map the customer journey, identify customer segments, and develop buyer personas

You'll learn how to conduct market research using traditional methods and AI tools

You'll explore AI-powered tools for competitor analysis, social media listening, and customer sentiment analysis

Explore cutting-edge AI technologies in marketing, such as AI-powered chatbots, programmatic advertising, and marketing automation

You'll learn to develop marketing tactics, select appropriate channels, and allocate resources for maximum impact

Learn skills to stay informed about the latest AI trends and adapt your marketing strategies for continued success

Requirements

The most important prerequisite? A genuine interest in learning about marketing strategy! If you're curious about understanding your audience, crafting compelling messages, and leveraging technology to achieve marketing goals, then this course is a perfect fit for you.

You'll be using online course materials, interacting with AI-powered tools, and potentially participating in online discussions. However, even if you're not a tech whiz, the course is designed to be user-friendly and accessible.

The course incorporates interactive elements like case studies and AI simulations. This "learn by doing" approach allows you to apply concepts in a practical setting, regardless of your prior experience level.

Description

Artificial intelligence (AI) is reshaping the way businesses approach marketing. To remain competitive and achieve long-term success, it's imperative for marketers to stay informed about the latest AI trends and adapt their strategies accordingly.This course will equip you with the essential skills to:Stay up-to-date on AI advancements: Understand the latest AI technologies and how they can be applied to marketing.Develop effective marketing tactics: Learn how to create targeted and impactful marketing campaigns.Select the right channels: Determine the most effective channels for reaching your target audience.Allocate resources wisely: Optimize your marketing budget for maximum ROI.Explore cutting-edge AI tools: Discover how AI-powered chatbots, programmatic advertising, and marketing automation can transform your marketing efforts.Conduct in-depth market research: Utilize traditional methods and AI tools to gain valuable insights into your customers and competitors.Map the customer journey: Understand your customers' needs and preferences at every stage of the buying process.Identify customer segments: Target specific groups of customers with tailored marketing messages.Develop buyer personas: Create detailed profiles of your ideal customers to inform your marketing strategies.By the end of this course, you'll be well-prepared to leverage AI to drive your marketing efforts and achieve your business goals.

Overview

Section 1: Introduction

Lecture 1 Introduction

Lecture 2 About me

Lecture 3 The marketing mix

Section 2: Understanding your customers

Lecture 4 The target audience

Lecture 5 The demographics of your target audience

Lecture 6 The psychographics of your target audience

Lecture 7 The purchase intention

Lecture 8 Subcultures within your target audience

Lecture 9 What is your target audience's lifestyle like?

Section 3: Product and market analysis

Lecture 10 Determining the price

Lecture 11 Knowing and understanding your product

Lecture 12 Know your rivals

Lecture 13 Competitive content auditing

Lecture 14 Analyzing your competitor's website

Lecture 15 Social media investigation

Section 4: Marketing strategy development

Lecture 16 What is a marketing strategy?

Lecture 17 The marketing strategy versus the marketing plan

Lecture 18 Getting your product in the right hands

Lecture 19 Promotion drives awareness and interest

Section 5: Business decision making

Lecture 20 Setting KPI's

Lecture 21 Why setting SMART goals is the first step to tracking KPI's

Section 6: AI-tools for better results

Lecture 22 10 AI tools to use in your marketing

Section 7: Extra

Lecture 23 What kind of leader are you?

Lecture 24 Maximizing the impact of sales time

If you're a budding entrepreneur or looking to take your existing business to the next level, this course equips you with the knowledge and skills to develop a strategic marketing plan to reach your target audience and achieve your goals.,Are you interested in transitioning into a marketing role? This course provides a comprehensive foundation in marketing fundamentals, customer analysis, and campaign development, giving you a competitive edge in the job market.,Even seasoned marketers can benefit from this course. Learn how to leverage AI tools for market research, content creation, and campaign optimization, staying ahead of the curve in the ever-evolving marketing landscape.,No prior marketing experience is necessary! This course is perfect if you're interested in learning about the core principles of marketing, how to build a brand, and how to leverage technology to achieve marketing success.,Business owners and entrepreneurs,Marketing managers and specialists,Sales professionals,Product managers,Content creators and freelancers,Anyone interested in learning about marketing fundamentals and AI applications in business