Service Design - Complete User Research Guide & Techniques

Gain in-depth insights in how to conduct user research (incl. theory, techniques, cases, frameworks, and more).

What you'll learn

1. Service Design Introduction - Understand why Service Design is needed and how it helps businesses to survive and even thrive.

2. User research scope & question - Define the scope of your research and formulate highly accurate research questions.

3. Research planning - Plan and structure your research by correctly tailoring the research parameters to your scope.

4. Data collection methods - Capture data using 5 data collection methodologies such as desk research, self-ethnographic research, participant approaches, etc.

5. User research deliverables - Transform your data into actionable insights by using 7 user research deliverables (e.g. desk research, user journeys, reports)

6. Leverage deliverables - Acquire key insights into how user research deliverables can be further used in the service design process.

7. Case in point - Gain practical insights into 6 real-life user research cases.

8. Project time - Apply what you learned through a project

9. Stakeholder mgmt. plan - Avoid common failures by applying a sound stakeholder management plan (e.g. RACI, Power-interest matrix, governance plan, etc.)

Requirements

This is a course accessible for starting and experienced professionals

Description

Welcome to "Service Design - Complete User Research Guide & Techniques"Unlock the secrets of user research and master the techniques needed to conduct comprehensive and insightful research with our comprehensive course. Whether you're an aspiring user researcher, a product manager, or a business professional looking to enhance your skills, our course is designed to equip you with the expertise needed to conduct sound user research undertakings.Why User Research MattersUser research is the cornerstone of successful service design. By understanding your users' needs, preferences, and behaviors, you can create products and services that truly resonate with your target audience. Whether you're designing a website, an app, or a physical product, user research ensures that your solutions meet real-world demands, leading to increased user satisfaction and business success.What Will You LearnIn our comprehensive course, you'll delve into the intricacies of user research and gain practical skills that you can apply immediately. Here's a glimpse of what you'll learn:· Chapter 1 – Understanding Service Design: Learn why Service Design is crucial for businesses to not only survive but thrive in today's competitive landscape.· Chapter 2 – User Research Scope & Questions: Define the scope of your research and craft precise research questions to guide your investigation.· Chapter 3 – Research Planning: Plan and structure your research effectively, aligning it with your defined scope and objectives.· Chapter 4 – Data Collection Methods: Explore various data collection methodologies including desk research, self-ethnographic research, participant approaches, and more.· Chapter 5 – User Research Deliverables: Transform raw data into actionable insights using a variety of deliverables such as user journeys, reports, and more.· Chapter 6 – Leveraging Deliverables: Discover how user research deliverables can be utilized to enhance the service design process and drive meaningful improvements.· Chapter 7 – Real-Life Case Studies: Gain practical insights through real-life user research cases, understanding their challenges and solutions.· Chapter 8 – Project Time: Apply your newfound knowledge through a hands-on project, reinforcing your understanding of user research techniques.· Chapter 9 – Stakeholder management (extra lecture): Learn essential stakeholder management strategies to avoid common project failures, including tools like RACI, Power-interest matrix, and governance plans.Why Choose This Course?· Expert Instructor: due to my role as a consultant in one of the largest consulting firms I had the pleasure to conduct many user research engagements together with product managers, service designers and product owners.· Practical Approach: theory is important but practice makes perfect. We always try to accompany theory with practical examples drawn from our own experience. This is why the course has a chapter fully dedicated to real-life cases and a project to further cement your knowledge.· Handouts: Gain access to valuable resources and tools to support your learning journey and apply in your professional projects.· Available Support: Receive personalized assistance whenever you have questions or need guidance throughout the course.Convinced? Enroll today!Enroll today and embark on a journey to become a proficient user researcher, equipped with the skills and knowledge to drive impactful service design solutions. Don't miss out on this opportunity to elevate your career and make a meaningful impact in the world of design and innovation.

Overview

Section 1: Introduction

Lecture 1 Why service design

Lecture 2 Why user research

Lecture 3 Service design process

Lecture 4 User research process

Section 2: Step 1 - Defining the research scope and the research question

Lecture 5 Introduction

Lecture 6 What are your thoughts?

Lecture 7 Formulate research question

Lecture 8 Define research scope

Lecture 9 Key takeaways

Section 3: Step 2 - Planning your research

Lecture 10 Introduction

Lecture 11 Sample selection (part 1)

Lecture 12 Sample selection (part 2)

Lecture 13 Define research setting

Lecture 14 Define number of research loops

Lecture 15 Define sample size

Lecture 16 Key takeaways

Section 4: Step 3 - Collecting your data

Lecture 17 Introduction

Lecture 18 Best practice 1 - Mixing methods

Lecture 19 Best practice 2 - Mixing researchers

Lecture 20 Best practice 3 - Mixing data outputs

Lecture 21 Best practice 4 - Overt vs coverts research

Lecture 22 Method 1 - Desk research

Lecture 23 Method 2 - Self-ethnography

Lecture 24 Method 3 - Participant approaches

Lecture 25 Method 4 - Non-participant approaches

Lecture 26 Method 4 - Co-creative workshops

Lecture 27 Key takeaways

Section 5: Step 4 - Transforming your data into research deliverables

Lecture 28 Introduction

Lecture 29 Best practices to transform your data

Lecture 30 Research deliverable 1 - Research reports

Lecture 31 Research deliverable 2 - Research walls

Lecture 32 Research deliverable 3 - System maps

Lecture 33 Research deliverable 4 - Journey maps

Lecture 34 Research deliverable 5 - User personas

Lecture 35 Research deliverable 6 - User stories

Lecture 36 Research deliverable 7 - Jobs-to-be-done

Lecture 37 Key takeaways

Section 6: Step 5 - Use insights

Lecture 38 Introduction

Lecture 39 Problem space versus solution space

Lecture 40 Feeding the design process

Lecture 41 Key takeaways

Section 7: Case in point and project

Lecture 42 Introduction

Lecture 43 Case 1 – Invoicing solution for business owners

Lecture 44 Case 2 – Collaboration solution with accountants

Lecture 45 Case 3 – Platform to help companies launch their business

Lecture 46 Case 4 – Advisory offering within a bank’s financial markets

Lecture 47 Case 5 – Cashbacks via banking app

Lecture 48 Case 6 – Banking apps as one-stop digital marketplaces

Lecture 49 Project brief 1

Section 8: Extra - Stakeholder management

Lecture 50 Intorduction

Lecture 51 Identify stakeholders

Lecture 52 Define roles and responsibilities

Lecture 53 Define level of collaboration

Lecture 54 Define the communication plan

Lecture 55 Define the reporting approach

Lecture 56 Case in point

Lecture 57 Key takeaways

Lecture 58 Project brief 2

Section 9: Wrapping up

Lecture 59 Congratulations!

Lecture 60 What are your thoughts?

Lecture 61 Other content that might interest you

Recent graduates looking to start a position as a service designer, a business analyst, a UX designer, a product manager, etc.,Junior user researchers and service designers wanting to strengthen their knowledge.,All professionals who are conducting user research in their field of expertise and looking for ways to improve their work.