Marketing Analytics: Setting and Measuring KPIs [Released: 12/2/2024]

Want to make more–or better–data-driven decisions? Learn how to set and track key performance indicators (KPIs) with analytics consultant Nitesh Sharoff. If you’re an analytics professional or a marketing professional working with data, join Nitesh to gain the skills and knowledge needed to leverage data-driven insights to make strategic decisions, optimize your marketing efforts and drive business growth.

Learning objectives

• Understand how to select, set up, and measure the most relevant key performance indicators (KPIs) for your business, enabling you to make data-driven decisions with confidence.
• Learn to utilize indicator metrics as KPIs when faced with limited data, empowering you to optimize your marketing efforts and identify areas for improvement.
• Gain the ability to correlate measurable metrics with actionable steps and determine the most appropriate KPIs to track for a set of common business models, allowing you to achieve your business goals and drive growth in your specific industry.