The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market

Posted By: naag
Date: Nov. 5, 2024

The Impact of the General Data Protection Regulation (GDPR) on the Online Advertising Market
English | 2022 | ISBN: B09S185DRL | Pages: 217 | EPUB (True) | 3.47 MB

What will you learn from this book?


Why and how the European General Data Protection Regulation (GDPR) impacts the online advertising market, particularly advertisers, publishers and users.


How advertisers and publishers leverage users' personal data to pursue their goals.


Which aspects of the GDPR are