MarTech Trends 2024 : Marketing Technology Trends (2024 Edition) How Data, Tech & AI Eating Marketing World
MarTech Trends 2024 : Marketing Technology Trends (2024 Edition) How Data, Tech & AI Eating Marketing World by jittipong loespradit
English | April 3, 2024 | ISBN: N/A | ASIN: B0CZTHLN71 | 132 pages | EPUB | 21 Mb
English | April 3, 2024 | ISBN: N/A | ASIN: B0CZTHLN71 | 132 pages | EPUB | 21 Mb
MarTech Trends 2024
This book is written based on the author's over 10 years of experience in Digital Marketing and IT. It aims to provide readers with insights into the benefits of marketing technology (MarTech), its categories, how to choose the right tools, and a summary of interesting trends in each year.
The content of this book covers the following main topics:
- A brief history of technology in marketing
- Definition of MarTech
- The reason for using MarTech in business strategy
- Marketing Analytics & Tracking : analyzes data across channels to gauge campaign success, customer behavior, and ROI, aiding strategic decision-making and marketing optimization
- Cloud/Data Integration : Automate or consolidate data from multiple sources, streamlining analysis and decision-making in marketing by ensuring data consistency and accessibility.
- Data Visualization Tools : transform complex data sets into graphical representations, aiding marketers in understanding trends, patterns, and insights for informed decision-making
- Advertising Technology : digital tools and platforms used for creating, managing, and optimizing online advertising campaigns across various channels and formats.
- Visitor Identification Tools : help identify and track website visitors, providing insights into potential leads for targeted marketing and sales strategies.
- Survey & Form Creation : Drag and drop form design, distribution, and analysis of surveys and forms, gathering valuable customer feedback and data for marketing insights.
- Search Marketing Tools : optimize online visibility and traffic through search engines, encompassing both SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies.
- Social Media Tools : managing, monitoring, and analyzing social media activities and campaigns, enhancing engagement and understanding of audience behavior on social platforms.
- Chat Bot Tools : automated, conversational interactions with users on websites or social media, enhancing customer service and engagement in real-time.
- CRM & Marketing Automation Tools : streamline customer relationship management and automate repetitive marketing tasks, enhancing efficiency and personalization in customer interactions and campaigns.
- Loyalty Management Tools : develop, manage, and optimize customer loyalty programs, fostering repeat business and deeper engagement through rewards and personalized experiences.
- Customer Data Platform (CDP) : consolidate and integrate customer data from multiple sources into a single, comprehensive database, enabling a unified, 360-degree view of the customer for personalized marketing strategies.