The Vagina Business: The Innovative Breakthroughs that Could Change Everything in Women's Health

A critical exploration into why male investors are afraid of the v-word, what that means for women's health and sexual wellness, and how we can overcome it.

"I don't want to talk about vaginas in my Monday morning meeting."

Women make over 80 percent of healthcare decisions in the U.S. yet have been excluded from designing the health system for too long. It was only 1993 when women and people of color were officially included in clinical trials. Heart attacks are the number one killer of women worldwide, but women are 50 percent more likely to be given a wrong diagnosis. Only four percent of all healthcare research and development is focused on women's health issues. From periods and childbirth to menopause, female pain has been normalized, as society shrugs and says "Welcome to being a woman" instead of coming up with better solutions.

In The Vagina Business, award-winning journalist Marina Gerner PhD takes an eye-opening—and often times shocking—look at the inequities when it comes to scientific research and the funding of female-focused health companies. She exposes the obstacles entrepreneurs around the world face in the boardroom and beyond. Most of all, she shows us that it doesn't have to be this way. From a life-saving bra to non-hormonal contraception and new takes on fertility and menopause, she shines a light on innovation that matters. Women should not be denied solutions to health issues just because people are embarrassed to talk about vaginas. We deserve much better.