Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country
Imtiaz A. Hussain, "Branding Bangladesh: From ‘Bottomless Pit’ to a ‘Middle Income’ Country"
English | ISBN: 9811971943 | 2023 | 172 pages | PDF | 3 MB
English | ISBN: 9811971943 | 2023 | 172 pages | PDF | 3 MB
This book explores Bangladesh's shift from a 'bottomless pit' into a 'middle-income' category. Six chapters in the book cover topics on microfinance growth, ready-made garment production, and social safety net programs playing pivotal roles particularly for women empowerment. In doing so, the book shows that the net effect was not just a change to the country's limited number of representative brands, but also a realization of many more brands to have built up over time.