Search Engine Optimization

Search Engine Optimization

What you'll learn

Understand the key components of digital marketing, including market segmentation, targeting, and consumer behavior.

Master the fundamentals of on-page SEO, including keyword research, SERP analysis, and content optimization.

Learn how to use tools like YoastSEO to enhance your website's visibility and search engine rankings.

Gain practical skills in building and managing websites using WordPress, including custom domain setups and plugin installations.

Develop a deep understanding of digital marketing metrics to improve website performance and user engagement.

Requirements

Basic understanding of marketing principles is recommended.

Familiarity with website management platforms like WordPress is a plus.

Description

Welcome to the Search Engine Optimization course! This course is designed to give you a thorough understanding of SEO strategies and teach you how to optimize websites for enhanced search engine visibility. Whether your goal is to improve your website’s ranking or become proficient in on-page SEO techniques, this course provides you with the knowledge and skills to succeed in the competitive digital marketing landscape.Throughout the course, you’ll explore the fundamentals of digital marketing, including market segmentation, consumer behavior, and essential digital metrics. You’ll also gain hands-on experience building a website from scratch, designing wireframes, and optimizing website elements like UI/UX for better user engagement. Additionally, you will cover advanced SEO topics like keyword optimization and SERP analysis while using tools such as Yoast SEO to improve search visibility. Moreover, you’ll dive into WordPress website management, from launching a free WordPress site to setting up custom domains and installing plugins. By the end, you’ll have a solid understanding of SEO practices and digital marketing metrics, enabling you to optimize websites efficiently.Join us to unlock the full potential of SEO and enhance your website’s performance in search engine results. Enroll today and take your first step toward mastering SEO!

Overview

Section 1: What is marketing

Lecture 1 Introduction to Marketing

Lecture 2 Objectives and Components of digital marketing

Lecture 3 Functions of Marketing

Lecture 4 Market Segmentation and Targeting

Lecture 5 SWOT Analysis

Section 2: Understanding the Digital landscape

Lecture 6 Opportunities and Stats Around Digital Marketing

Lecture 7 Digital Marketing Metrics

Lecture 8 Funnels in Digital Marketing

Lecture 9 Use of similarweb Tools

Lecture 10 Consumer Centricity

Lecture 11 Consumer Behaviour

Section 3: Building Web Presence

Lecture 12 Introduction to Design & Building Web Presence

Lecture 13 Website Components & UI_UX

Lecture 14 Wireframes & Information Architecture of Website

Lecture 15 Look & Feel of Website

Lecture 16 The Hook Framework

Lecture 17 Introduction to WordPress.com

Lecture 18 Setting up a New Theme in WordPress.com

Lecture 19 Launching Free WordPress Website

Lecture 20 WordPress Theme, Post and Pages

Lecture 21 Domain and Hosting

Lecture 22 InfinityFree for Building Website

Lecture 23 Installing WP in InfinityFree and Installing Plugins

Lecture 0 Buying Custom Domain

Lecture 0 Domain Forwarding

Lecture 0 Changing DNS Settings for Adding Custom Domain

Lecture 0 Custom Domain Setup in InfinityFree

Lecture 0 Introduction to SEO

Lecture 0 SERP Overview

Lecture 0 On Page SEO

Lecture 0 SEO Popular Tools

Lecture 0 SEO Strategy

Lecture 0 SEO Types

Lecture 0 Use of YoastSEO Plugin - LIVE

Lecture 0 Optimizing Blog Using YoastSEO

Lecture 0 Blog Optimization Using YoastSEO

Lecture 0 YoastSEO Plugin Summarized

Section 4: Quiz

Marketing Professionals,SEO Specialists,Website Managers,Digital Marketers,Entrepreneurs,Anyone interested in improving website visibility and search engine rankings.