Seo Marketing Course

SEO Marketing

What you'll learn
How to rank pages on Google
Understanding of SEO and its use
How to get more organic traffic
How digital marketing works
Requirements
Should have basic knowledge of digital marketing concepts
Description
Search is the best way to find highly targeted customers without spending money day after day.Dominate search, and you will have an endless supply of free leads and customers and yes, it’s not as hard as it seems.This SEO Marketing Hero course starts from the absolute basics without any assumptions, and leads you step by step into true expertise. Each chapter builds upon the former, introduces new concepts while strengthening old ones.This training can also be used as a reference. You can learn what you feel you still need to know, and solidify your SEO concepts. With over 70 lessons, this is the most comprehensive SEO marketing course you’ve seen and it will teach you everything that you need to know about SEO today.Taught by real world experts and marketers, this course gives you the real, on-the-street principles that you can apply immediately and see results.What Will You Learn?How to rank pages on GoogleHow to get more organic trafficUnderstanding of SEO and its useHow digital marketing worksThis course is designed for:Website ownersInternet marketersBlog ownersBusinesses who want to be found onlineGet started on a wonderful journey of Internet marketing and SEO success today. Join this course!

Overview

Section 1: Introduction

Lecture 1 Introduction

Section 2: The basics

Lecture 2 The basics

Lecture 3 What is a search engine

Lecture 4 How does search work

Lecture 5 What is SEO

Lecture 6 Why is SEO important

Lecture 7 How much traffic each page and rank gets

Section 3: The three pillars of ranking

Lecture 8 The three pillars of ranking

Lecture 9 Relevance

Lecture 10 Trust

Lecture 11 Quality

Section 4: The Google updates

Lecture 12 Google Penguin update

Lecture 13 Google Panda update

Lecture 14 Google Hummingbird update

Lecture 15 Google Pigeon update

Lecture 16 Google Rankbrain update

Lecture 17 One strategy to deal with all the updates

Section 5: Keyword research

Lecture 18 What are keywords and how to research them

Lecture 19 Obtaining a huge list of keywords

Lecture 20 Identifying keywords that will get you traffic

Lecture 21 High competition keywords vs low competition keywords

Lecture 22 Keywords targeting a shot in the dark

Lecture 23 Progressive SEO strategy

Section 6: On page SEO factors

Lecture 24 What is mobile compatibility

Lecture 25 What Robots.txt does for your search ranking

Lecture 26 How to create and submit a sitemap correctly

Lecture 27 Why HTTPS is so important for search

Lecture 28 Outbound links

Lecture 29 Valid HTML

Lecture 30 Site performance and ranking

Lecture 31 Semantic HTML

Section 7: Link building and why it is important

Lecture 32 What is link building

Lecture 33 Why will link building never go away

Lecture 34 How to build links that will benefit you

Section 8: Social media and SEO

Lecture 35 How social media affects SEO

Lecture 36 How Facebook affects SEO

Lecture 37 How Twitter affects SEO

Lecture 38 How Pinterest work with SEO

Section 9: Using Google Analytics for SEO

Lecture 39 Introduction to Google Analytics

Lecture 40 Why use Google Analytics

Lecture 41 Analyzing keywords in Analytics

Lecture 42 Demographics and other data

Lecture 43 Other analytics tools

Section 10: Designing the content for SEO

Lecture 44 How much content you should have on page

Lecture 45 How many types of content to target

Lecture 46 Using analytics to design better content

Lecture 47 Why consistency will win over everything else

Lecture 48 How to curate content and win

Lecture 49 How to get content ideas

Section 11: Fixing SEO issues

Lecture 50 Site not listed in Google

Lecture 51 Rankings dropping fast

Lecture 52 Size penalized by Penguin

Section 12: Local SEO targeting

Lecture 53 What is local SEO

Lecture 54 Targeting local SEO keywords

Lecture 55 Getting citations

Section 13: Search metadata

Lecture 56 What is extra metadata

Lecture 57 Microformats, rich snippets, and schema

Section 14: SEO death

Lecture 58 SEO death part 1

Lecture 59 SEO death part 2

Section 15: SEO professionally

Lecture 60 Why SEO will never go out of fashion

Lecture 61 Hiring the right SEO agencies

Section 16: Glossary

Lecture 62 What they mean

Website owners,Internet marketers,Blog owners,Businesses who want to be found online