Social Media Marketing: Building Your Brand & Audience On Social Media

In this class, I am going to be sharing everything you need to know if you want to build a brand and grow an engaged audience on social media. Whether you're a complete beginner or somebody that may have been using social media casually for a while now, this class is going to be a step-by-step guide to building the brand and audience on social media (whatever the platform you may be using) you’ve always dreamed of.
With the constant algorithm changes, updates, introduction of new platforms and countless pieces of conflicting advice, knowing where to start when building a brand and audience on social media can be incredibly daunting.
This is why in this Skillshare class I am going to be teaching you everything you need to know with regards to building a brand and an audience on social media. Whether you're struggling with picking your niche, not knowing the components of a compelling brand, unsure where to start with your content strategy, there is something in this class for you.
In this class you will learn the following:
Picking your niche
Questions to ask yourself before building your brand
Why you need a content strategy
How to build a content strategy
The 3 types of content you need to be creating
Whether you should post daily
How to post daily
Quantity vs. quality when creating content
Improving your social media content
Creating evergreen content
The elements of branding (below the surface)
The importance of brand authenticity
The importance of clarity
Caring about the way your feed looks
Branding advice you must follow
Things that are actually damaging your brand
Attracting your desired audience
Why people actually follow you
The mindset to succeed on social media
This class is perfect for…
Creatives, entrepreneurs, thought leaders, personal brands, team leaders, or simply experts in their field. By the end of this class, you’re going to have all the knowledge you need to build a brand and audience on your desired social media platform.