Experience-Based Communication by Jens Ornbo, Claus Sneppen, Peter Franklin Würtz
English | PDF | 2008 | 269 Pages | ISBN : 3540787119 | 7.9 MB
Experience-based Communication is a powerful tool. Companies can use it to bring their values to life and to make their messages accessible and credible. By communicating in a way that can be both sensed and felt, companies can increase their influence on internal and external stakeholders - and existing and potential customers.
