An Instructor's Manual to H2H Marketing Case Studies: Teach Human-to-Human Marketing Effectively by Philip Kotler , Waldemar Pfoertsch , Uwe Sponholz , Kejsi Sulaj
English | PDF EPUB (True) | 2024 | 197 Pages | ISBN : 3031490045 | 16.6 MB
This is an instructor's manual for the popular textbook 'H2H Marketing: Case Studies on Human-to-Human Marketing' (Springer, 2023). The authors have provided a perfect companion that enables teachers to adopt a case-by-case approach when using the material in the classroom.