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Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference

Posted By: AvaxGenius
Date: 25 May 2021 20:14:44
Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference

Eurasian Business Perspectives: Proceedings of the 29th Eurasia Business and Economics Society Conference by Mehmet Huseyin Bilgin
English | EPUB | 2021 | 361 Pages | ISBN : 3030650847 | 8.2 MB

This book gathers selected theoretical and empirical papers from the 29th Eurasia Business and Economics Society (EBES) Conference, held in Lisbon, Portugal. Covering diverse areas of business and management in various geographic regions, it highlights the latest research on human resources, management and marketing, among other topics.
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Transgenerational Marketing: Evolution, Expansion, and Experience

Posted By: AvaxGenius
Date: 17 May 2020 06:26:06
Transgenerational Marketing: Evolution, Expansion, and Experience

Transgenerational Marketing: Evolution, Expansion, and Experience
English | EPUB | 2020 | 312 Pages | ISBN : 3030339254 | 3.35 MB

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look to gain competitive advantage in the marketplace by driving tactical moves, inculcating small cost-effective changes in marketing approaches. Often, strategic choices of companies lean towards developing competitive differentiations that enable consumers to realize the value of money, causing loyalty shifts in the competitive marketplace.
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