Tags
Language
Tags
<<
May 2024
Su Mo Tu We Th Fr Sa
28 29 30 1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31 1
  1. Home
  2. eBooks & eLearning
  3. Media Management

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

Posted By: AvaxGenius
Date: 21 Dec 2023 13:14:41
Quick Guide Pressearbeit für kleine und mittelständische Unternehmen

Quick Guide Pressearbeit für kleine und mittelständische Unternehmen: Wie Sie Medien professionell und wirksam für sich gewinnen by Nina Claudy
Deutsch | EPUB (True) | 2019 | 138 Pages | ISBN : 3658235403 | 1.4 MB

Dieses Buch ist eine kompakte Einführung in alle erfolgsentscheidenden Aspekte der Pressearbeit konkret für den Mittelstand. Nützlicher Content, aktuelle Themen, gut aufbereitete Infos und zielführende Wissensvermittlung werden von Redaktionen und Journalisten stets dankbar angenommen und veröffentlicht. Nina Claudy zeigt in ihrem Buch, wie Sie vorgehen müssen, um die Presse effektiv zu erreichen.
Details

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Repost)

Posted By: AvaxGenius
Date: 19 Apr 2023 12:07:06
Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets (Repost)

Handbook of Social Media Management: Value Chain and Business Models in Changing Media Markets by Mike Friedrichsen, Wolfgang Mühl-Benninghaus
English | PDF | 2013 | 858 Pages | ISBN : 3642288960 | 12 MB

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media.
Details

Media and Change Management

Posted By: AvaxGenius
Date: 4 Mar 2022 16:19:21
Media and Change Management

Media and Change Management: Creating a Path for New Content Formats, Business Models, Consumer Roles, and Business Responsibility by Matthias Karmasin
English | EPUB | 2022 | 491 Pages | ISBN : 3030866793 | 33 MB

Change management is not just affected globally by environmental and social conditions, including political and technological changes, but also through convergence, which helps conceptualize change over the past decades. The media industry, in particular, is being challenged by the rise of social media, the crisis of refinancing especially for quality news media, the ‘misinformation epidemic’, and the changing role of legacy media.
Details

Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice

Posted By: ksveta6
Date: 21 Jul 2021 18:46:45
Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice

Media Management Matters: Challenges and Opportunities for Bridging Theory and Practice (Media Management and Economics Series) by Ulrike Rohn, Tom Evens
2020 | ISBN: 0367211009, 0367210991 | English | 280 pages | PDF | 6 MB
Details

Media Management: Strategy, Business Models and Case Studies Ed 2

Posted By: roxul
Date: 11 Sep 2020 10:34:25
Media Management: Strategy, Business Models and Case Studies Ed 2

Bernd W. Wirtz, "Media Management: Strategy, Business Models and Case Studies Ed 2"
English | ISBN: 3030479129 | 2020 | 329 pages | EPUB, PDF | 62 MB + 11 MB
Details
UPWARDS