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Social Commerce Marketing, Technology and Management

Posted By: AvaxGenius
Date: 30 Oct 2023 12:49:35
Social Commerce Marketing, Technology and Management

Social Commerce Marketing, Technology and Management by Efraim Turban , Judy Strauss , Linda Lai
English | PDF (True) | 2016 | 331 Pages | ISBN : 3319170279 | 8.8 MB

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:
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Electronic Commerce: A Managerial and Social Networks Perspective (Repost)

Posted By: AvaxGenius
Date: 11 Mar 2022 03:34:19
Electronic Commerce: A Managerial and Social Networks Perspective (Repost)

Electronic Commerce: A Managerial and Social Networks Perspective by Efraim Turban
English | PDF | 2015 | 820 Pages | ISBN : 3319100904 | 19.4 MB

Throughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company.
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