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  3. Customer Relationship Management

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

Posted By: AvaxGenius
Date: 30 Dec 2023 05:29:35
AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises

AI and Business, and Innovation Research: Understanding the Potential and Risks of AI for Modern Enterprises by Bahaaeddin Alareeni, Islam Elgedawy
English | PDF EPUB (True) | 2023 | 849 Pages | ISBN : 3031420845 | 72.2 MB

This book provides a comprehensive overview of the latest trends and developments in AI and business innovation research. In today's rapidly changing business environment, artificial intelligence (AI) has become an essential tool for innovation and growth. From marketing and customer service to supply chain management and product development, AI is transforming the way businesses operate, allowing them to make better decisions and achieve their goals faster and more efficiently than ever before.
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Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Posted By: AvaxGenius
Date: 21 Dec 2023 04:06:13
Artificial Intelligence along the Customer Journey: A Customer Experience Perspective

Artificial Intelligence along the Customer Journey: A Customer Experience Perspective by Ada Maria Barone , Emanuela Stagno
English | PDF EPUB (True) | 2023 | 132 Pages | ISBN : 3031487915 | 3.9 MB

The development of several AI solutions has revolutionized the way in which consumers behave. Serving as a guide to the role that AI plays on different aspects of consumers’ life, this book provides a comprehensive understanding of the main artificial intelligence (AI) solutions available in the market. In particular, the authors adopt a customer experience approach to investigate how different AI technologies play a role at different stages of the customer journey (e.g., from pre-purchase to post-purchase decisions).
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Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

Posted By: AvaxGenius
Date: 18 Dec 2023 02:00:54
Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs

Critical Factors for Adoption of Customer Relationship Management: A Study of Palestine SMEs by Omar Hasan Salah , Zawiyah Mohammad Yusof , Hazura Mohamed , Nur Fazidah Elias
English | PDF EPUB (True) | 2023 | 137 Pages | ISBN : 9819983207 | 5.9 MB

This book explores the challenges in adopting customer relationship management (CRM) models in developing countries, with a focus on Palestine. Examining the cultural, organizational, and technological contexts, it reveals how these factors create adoption gaps, impacting customer pressure, employee engagement, and security. The narrative, enriched by real-world examples from Palestine, underscores the unique hurdles faced by firms in such environments.
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Sales Enablement: Tools and Techniques for Modern Sales Organization

Posted By: AvaxGenius
Date: 27 Apr 2023 03:44:12
Sales Enablement: Tools and Techniques for Modern Sales Organization

Sales Enablement: Tools and Techniques for Modern Sales Organization by Dietmar Kilian , Peter Mirski , Britta Lorenz
English | PDF,EPUB | 2023 | 106 Pages | ISBN : 3658403640 | 7.7 MB

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage.
The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like.
The book is aimed at managers and all who deal with sales strategies.
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Dialogmarketing Perspektiven 2015/2016

Posted By: AvaxGenius
Date: 16 Apr 2023 14:41:23
Dialogmarketing Perspektiven 2015/2016

Dialogmarketing Perspektiven 2015/2016: Tagungsband 10. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing by Deutscher Dialogmarketing Verband e. V
Deutsch | PDF | 2016 | 155 Pages | ISBN : 3658129239 | 14.3 MB

Innovationsstarke Branchen – und dazu zählt das Dialogmarketing ganz eindeutig – benötigen intensive und praxisnahe Forschung, deshalb hat es sich der Deutsche Dialogmarketing Verband seit vielen Jahren zur Aufgabe gemacht, den Austausch zwischen Wissenschaft und Praxis zu fördern. Der Sammelband Dialogmarketing Perspektiven erscheint 2015/2016 bereits im zehnten Jahr und vereint aktuelle Fachbeiträge und Forschungsprojekte zu Themen des Dialogmarketings. Er geht zurück auf den 10. wissenschaftlichen interdisziplinären Kongress für Dialogmarketing, den der DDV im September 2015 an der Hochschule Fulda veranstaltete.
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Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Posted By: AvaxGenius
Date: 19 Mar 2023 06:04:27
Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs

Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs: Proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA by Bruna Jochims, Juliann Allen
English | PDF,EPUB | 2023 | 435 Pages | ISBN : 3031246861 | 18.3 MB

Marketing is one of the most optimistic business disciplines with the goal of serving consumers or organizations and increasing customer satisfaction and happiness. The COVID-19 pandemic has disrupted the optimism of the world, thus hindering these marketing goals. This book explore the challenges faced by marketers during and post-COVID-19 and offers strategies for marketers to invoke a sense of optimism as the world enters the “new normal”. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. It also acknowledges the role digital technology and innovation have played a crucial role during these dark times and how they impact current and future customer experiences.
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Impacts of Customer Relationship Management on Development of Corporations

Posted By: AvaxGenius
Date: 28 Oct 2021 16:32:35
Impacts of Customer Relationship Management on Development of Corporations

Impacts of Customer Relationship Management on Development of Corporations by Martin A. Moser
English | PDF,EPUB | 2021 | 156 Pages | ISBN : 3658358343 | 6.6 MB

The overall goal of this book is the identification of design features and prerequisites for a CRM-system, which contribute to an increase in sales and the overall development of corporations in the packaging industry. Particular attention is paid to the identification of requirements of a CRM-system that contribute to an increase in the acceptance of the users.
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Das automatisierte Maklerbüro: Wege zu besseren Margen, mehr Umsatz und Kundenservice, der begeistert

Posted By: AvaxGenius
Date: 25 Oct 2021 04:27:40
Das automatisierte Maklerbüro: Wege zu besseren Margen, mehr Umsatz und Kundenservice, der begeistert

Das automatisierte Maklerbüro: Wege zu besseren Margen, mehr Umsatz und Kundenservice, der begeistert by Santino Giese
Deutsch | PDF,EPUB | 2021 | 154 Pages | ISBN : 3658332743 | 12.4 MB

Dieses Buch zeigt auf, wie Dank Digitalisierung und Automatisierung der Geschäftserfolg eines Immobilienmaklerbüros nicht nur gesichert, sondern sogar ausgebaut werden kann. Dieses Buch gibt Immobilienmaklern und ihren Mitarbeitern wertvolle Impulse, welche Arbeitsabläufe digital gesteuert und automatisiert werden können. Santino Giese erklärt dabei nicht nur, was sofort umsetzbar ist, sondern auch, aus welchen Gründen welche Tools wichtig sind. Eine Vielzahl von praxiserprobten Möglichkeiten wird aufgezeigt. Die Schwerpunkte liegen dabei bei den Themen Akquise, DSGVO und dem Verkauf einer Immobilie.
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Customer Relationship Management Using Business Intelligence

Posted By: roxul
Date: 14 May 2021 16:59:46
Customer Relationship Management Using Business Intelligence

Graham Sturdy, "Customer Relationship Management Using Business Intelligence"
English | ISBN: 1443840793 | 2012 | 380 pages | PDF | 8 MB
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Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed

Posted By: AvaxGenius
Date: 7 Dec 2020 19:19:26
Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed by Boris Galitsky
English | EPUB | 2020 | 453 Pages | ISBN : 3030521664 | 105.2 MB

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result.
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Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed

Posted By: AvaxGenius
Date: 7 Dec 2020 14:25:10
Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed

Artificial Intelligence for Customer Relationship Management: Keeping Customers Informed by Boris Galitsky
English | PDF | 2020 | 453 Pages | ISBN : 3030521664 | 21.8 MB

This research monograph brings AI to the field of Customer Relationship Management (CRM) to make a customer experience with a product or service smart and enjoyable. AI is here to help customers to get a refund for a canceled flight, unfreeze a banking account or get a health test result. Today, CRM has evolved from storing and analyzing customers’ data to predicting and understanding their behavior by putting a CRM system in a customers’ shoes. Hence advanced reasoning with learning from small data, about customers’ attitudes, introspection, reading between the lines of customer communication and explainability need to come into play.
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Go Live!: Turn Virtual Connections into Paying Customers

Posted By: sasha82
Date: 6 Dec 2020 07:02:34
Go Live!: Turn Virtual Connections into Paying Customers

Go Live!: Turn Virtual Connections into Paying Customers by Jeffrey Gitomer
December 3, 2020 | ISBN: 1119647134 | English | 160 pages | EPUB | 4 MB
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Sales Excellence: Systematic Sales Management

Posted By: AvaxGenius
Date: 8 Aug 2020 05:38:54
Sales Excellence: Systematic Sales Management

Sales Excellence: Systematic Sales Management by Christian Homburg
English | EPUB | 2012 | 316 Pages | ISBN : 3642291686 | 4.03 MB

This book presents a very novel and strategic approach to Sales Management, an area that has suffered from a lack of sophistication in practice. This content-rich and thought-provoking book has a very unique positioning: It considers the sales performance of an organization at a very high, strategic level and offers specific guidance in managing not just a few direct reports but an entire organization’s sales function.
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Customer Relationship Management: Concept, Strategy, and Tools, Third Edition (Repost)

Posted By: AvaxGenius
Date: 8 Aug 2020 05:34:52
Customer Relationship Management: Concept, Strategy, and Tools, Third Edition (Repost)

Customer Relationship Management: Concept, Strategy, and Tools, Third Edition By V. Kumar
English | EPUB | 2018 | 422 Pages | ISBN : 3662553805 | 3.8 MB

This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions.
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